Why I’m Calling It a Rental Service
2026-09-23
For years, the technology industry has used the term SaaS—Software as a Service. It makes sense to people in the industry. But when I talk with business owners, I wonder whether the term helps them understand what they are buying.

Why I’m Calling It a Rental Service
For years, the technology industry has used the term SaaS—Software as a Service. It makes sense to people in the industry. But when I talk with business owners, I wonder whether the term helps them understand what they are buying.
Here is what is in my head: PSPINC should start calling it a rental service.
When you rent an office, you use the space to run your business. You do not have to buy the building or maintain every system inside it. I think software can work the same way. You use an application to get a job done, while PSPINC takes care of its operation, maintenance, and updates.
This is especially useful for a business that has outgrown a spreadsheet but is not ready to invest in a large software system. It can start with the tools it needs today and change them as the business grows.
“SaaS” describes a technology business model. “Rental service” describes the experience I want our customers to have: useful software, available when they need it, with people they know standing behind it.
That is the direction I want PSPINC to take.
Disclaimer: I use AI as a tool to help create images and proofread my writing. However, the ideas, opinions, experiences, and messages in my posts are my own. AI does not generate my posts for me. It simply helps me present my own words and ideas more clearly.

Kenichi Uchikura
Founder & CEO
Pacific Software Publishing, Inc. (PSPINC)
Uchikura & Co., LLC.
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ABOUT THIS BLOG
I was born and raised in Japan and have spent most of my adult life in the United States. Through this blog, I share Japanese culture, language, expressions, and wisdom. My goal is not to say one culture is better, but to explore different perspectives and what we can learn from them.
Your comments are always welcome.
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Kenichi Uchikura
Founder & CEO
Pacific Software Publishing, Inc. (PSPINC)
Uchikura & Co., LLC.
..-・**・-....-・・-..__..-・・-....-・**・-..
ABOUT THIS BLOG
I was born and raised in Japan and have spent most of my adult life in the United States. Through this blog, I share Japanese culture, language, expressions, and wisdom. My goal is not to say one culture is better, but to explore different perspectives and what we can learn from them.
Your comments are always welcome.
..-・**・-....-・・-..__..-・・-....-・**・-..