Giving Salt to the Enemy
2026-07-19

Kenichi Uchikura
Founder & CEO
Pacific Software Publishing, Inc. (PSPINC)
ken.uchikura@pspinc.com
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ABOUT THIS BLOG
Kenichi Uchikura is a Japanese-American entrepreneur and founder of PSPINC. Through this blog, he shares stories and insights about Japanese history, culture, traditions, business, technology, and everyday life. His goal is to help readers better understand Japan, its people, and the values that continue to shape Japanese society today.
ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.), headquartered in Bellevue, Washington, was founded in 1987 and has been providing internet technology services since 1997. PSPINC offers web hosting, email hosting, software development, IT support, cloud solutions, and digital marketing services. The company operates infrastructure in the United States and Japan and supports businesses worldwide with reliable technology and bilingual service.
For Service & Inquiries
Call: 1-800-232-3989 or 425-957-0808
Email: info@pspinc.com
Web: www.pspinc.com
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Giving Salt to the Enemy
One Japanese expression that is often misunderstood is "Teki ni shio o ataeru" (敵に塩を与える)—literally, "to give salt to the enemy."
Some people interpret it as giving food or helping an enemy in need. While that comes from the famous story of the 16th-century warlord Uesugi Kenshin sending salt to his rival Takeda Shingen during a salt shortage, that is not how the phrase is most commonly used today.
In everyday Japanese, it is often used as a warning:
"Don't do that. You'll just be giving salt to the enemy."
In other words, don't provide advice, information, money, or assistance that will strengthen someone who may later use it against you. It is less about kindness and more about avoiding the mistake of helping your own opposition.
This reminds me of a quote often attributed to Napoleon:
"Never interrupt your enemy when he is making a mistake."
The principle is similar. If your opponent is weakening themselves, don't step in and help them recover.
Business is competitive. Being generous is admirable, but generosity should also be wise. Helping others is one thing; helping those actively working against your own interests is another.
Sometimes, the best strategy is simply not to hand your opponent the salt.
Kenichi Uchikura
Founder & CEO
Pacific Software Publishing, Inc. (PSPINC)
ken.uchikura@pspinc.com
X (Twitter) |
Facebook |
..-・**・-....-・・-..__..-・・-....-・**・-..
ABOUT THIS BLOG
Kenichi Uchikura is a Japanese-American entrepreneur and founder of PSPINC. Through this blog, he shares stories and insights about Japanese history, culture, traditions, business, technology, and everyday life. His goal is to help readers better understand Japan, its people, and the values that continue to shape Japanese society today.
ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.), headquartered in Bellevue, Washington, was founded in 1987 and has been providing internet technology services since 1997. PSPINC offers web hosting, email hosting, software development, IT support, cloud solutions, and digital marketing services. The company operates infrastructure in the United States and Japan and supports businesses worldwide with reliable technology and bilingual service.
For Service & Inquiries
Call: 1-800-232-3989 or 425-957-0808
Email: info@pspinc.com
Web: www.pspinc.com
..-・**・-....-・・-..__..-・・-....-・**・-..