Ken Uchikura Newsletter Vol. 383 Thumbnail
Does Your Marketing Strategy Evolve After Your Website Goes Live?
When a company launches its website, there is often a sense of relief.
“It’s finally online.” “Now customers will be able to find us.”
However, this is a very common misconception.
Launching a website isn’t the finish line of marketing—it’s the starting line. In reality, people rarely see a website just because it exists. There are billions of web pages worldwide. Without ongoing effort, it’s unlikely that users will discover your site naturally.
So, what do you actually need?
Effective marketing involves ongoing activities like:
- Regular updates through blogs or articles
- Newsletter distribution
- Sharing information on social media
- Search engine optimization (SEO)
- Online advertising
- Continuous communication with customers
Think of your website as an information hub. Marketing brings people to that hub.
It’s easier to understand when you compare it to a physical store. Opening the doors isn't enough to bring in customers. You need a sign, advertising, and reviews for people to start gathering.
The same applies to your website. How you operate and promote it is far more important than building it.
This is exactly where many companies struggle. In fact, PSPINC can handle all of these activities. Our strength lies in providing comprehensive support that goes far beyond just web design, including:
- Content Creation
- Newsletter Distribution
- Web Marketing Strategy
- System Operations
- Reliable Hosting
We take care of the technical and creative work, so you can stay focused on running your business.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.), based in Bellevue, Washington founded in 1987, has provided web hosting, email hosting, and internet solutions since 1997. The company operates data centers in the United States and Japan and supports businesses worldwide with reliable technology and multilingual service.
For more information or to discuss your needs, please call (800) 232-3939 or (425) 957-0808, or email Info@PSPINC.com
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