Uchikura & Co., LLC

Why Business Cards Still Matter in Japan

 

In today’s world, many technologies are trying to replace traditional business cards—RFID cards, QR codes, and digital contact apps. They are efficient and convenient. In many countries, they are quickly becoming the norm.

 

But in Japan, physical business cards are not going away.

 

Because in Japan, exchanging business cards is not just about sharing contact information. It is a cultural practice—almost a ritual.

 

When you exchange a business card, or meishi, you are formally introducing yourself, your company, and your role. That small card represents who you are. Because of that, it is treated with great respect.

 

The process does not end after the exchange.

 

During a meeting, business cards are carefully placed on the table—not randomly, but in the same order as where people are seated. This helps you understand hierarchy and remember names. If there is a senior person or the highest-ranking executive, their card is treated differently. It is often placed on top of a business card holder, almost like placing it on a cushion. This simple act shows respect.

 

This is something digital tools cannot replicate.

 

A QR code may be faster. An app may be more efficient. But neither carries meaning, intention, or respect in the same way.

 

I have seen many attempts to digitize this process, and some work well outside Japan. But in Japan, business is built on trust and relationships. The way you handle a business card is part of how you present yourself.

 

Technology can improve efficiency.
But it cannot replace culture.

 

And in Japan, culture still matters.