Uchikura & Co., LLC

How Do You Sell Oranges?

When a businessman is told, “Go sell oranges,” he goes out and sells oranges. That is his role: to carry out instructions reliably, to execute efficiently, and to deliver results. The focus is on how quickly and effectively the oranges can be sold.

 

An entrepreneur or business owner, however, thinks differently. When told, “Go sell oranges,” they don’t simply sell the fruit as it is. Instead, they ask, “How can I add more value to this orange?” Perhaps they turn it into orange juice, create a brand around it, or design a unique way of delivering it to customers. In other words, their mindset is not limited to selling what already exists, but to creating new value before taking it to the market.

 

This is the essential difference between a businessman and an entrepreneur. Neither is better or worse—organizations need both. They need people who can reliably execute, and they also need leaders who can innovate and push the business forward. But if you aspire to be an entrepreneur, it’s not enough to “sell oranges.” You must learn to “create orange juice.”

 

Even in everyday work, the question is whether you simply complete what you are told, or whether you take one step further to add value. That difference in mindset—repeated over time—is what transforms a businessman into an entrepreneur.

 

https://en.bloguru.com/ken/538779/how-do-you-sell-oranges