Daylights are getting shorter.
Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101
When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?
It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.
I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.
I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.
If you like what you read, please show it by linking my company’s facebook pages.
For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/
Arigato Gozaimasu … Thank you Very Much!
Please send any comments you may have to ken.uchikura@pspinc.com . If you do not like what you have read, you can unsubscribe at any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co . Thank you.